GBP Optimization: Giving Your Customers A Literal “Treasure Map”
Google and other search providers can serve your listing up to potential customers all day long, but why not get yourself seen in the map listings even above where the general, organic listings begin?
One powerful tool that can help you get seen and attract more customers is Google Business Profile (GBP). Regardless of whether you’re considering our partnership, if you don’t yet have a Google Business Profile, you should.
If you’re unfamiliar, Google Business Profile (formerly known as “Google My Business” or “GMB”) is a free tool provided by Google that allows businesses to manage their online presence across Google’s various platforms, including Search and Maps.
You can use your Google Business Profile to provide users with essential information about your business, such as your address, phone number, hours of operation, and website URL. You can also add photos, respond to customer reviews, and even post updates and offers to engage with your audience directly.
By having your GBP optimized, you significantly increase the likelihood that your business will stand out in local search results and effectively communicate key information to potential customers.
When Mach 1 Web Consulting optimizes your GBP, we take a multi-pronged approach that goes beyond what most business owners who have and self-manage them normally do. It involves more than just ensuring that all of your business’ information is accurate, up-to-date, and complete.
We also verify your business location and select the appropriate and relevant categories that represent your business. One reason why business owners have a hard time with attracting business through their GBP is miscategorization. Although you may believe that you have chosen the best category or categories for your business’ listing, oftentimes some reconnaissance of your direct competitors can prove otherwise.
Also, if your GBP isn’t effectively set up for your business to engage with Google’s users, you’re missing out. One of the most important factors that Google considers when deciding what businesses they display more prominently is the User Experience (“UX”) that the business provides for users throughout its platform. A better, more engaging experience generally leads to higher visibility.
Start by claiming and verifying your business on Google if you haven’t already. If you do nothing else, this could be one of the most important steps you take to making sure more eyes find their way to you.
If you’re not sure what to do beyond that to get the engine under the hood of your GBP roaring, our team is here to help. We specialize in helping businesses get noticed through strategic optimization techniques and proven best practices.
One of the most important things that we can communicate to you, however, is that it’s one thing to optimize your GBP to get the best out of your potential to engage with customers through Google’s platforms. Maintaining steady profile activity once the profile is optimized, however, is what will help to ensure long-term success of this facet of your business.
Mach 1 Web Consulting Can Give Your Google Business Profile the Top-Notch Tweaks It Needs
You’re missing out badly if you’re not taking advantage of a highly-optimized and engaging GBP
We can get that kickstarted for you in short order!
Whether you’re looking to increase traffic or improve conversions, our team is here to help.
Reach out today to get started and get your website noticed!